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NLA® is the first organically growing organization embracing the non-for-profit concept based in Dubai, UAE. It provides leadership membership and training approved by the KHDA. Our goal is enriching minds with knowledge and skills that makes our trainees job ready


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Dubai Silicon Oasis, Dubai Digital Park, Building A2, Dubai, United Arab Emirates


Coaching Institute

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Welcome to the Coaching Institute (CI)

The Coaching Institute is a premier educational institution dedicated to unlocking human potential and empowering individuals to achieve their personal and professional goals through the transformative power of coaching. We offer comprehensive coaching programs that blend theory and practice, equipping individuals with the skills, knowledge, and mindset necessary to become exceptional coaches. Whether you are an aspiring coach, a manager seeking to enhance your leadership skills, or an individual looking to maximize your personal growth, our institute is committed to providing you with the tools to create meaningful and lasting change.

Our Vision:

Our vision is to be the leading institution for coaching education and professional development, recognized for our commitment to excellence, integrity, and innovation. We envision a world where coaching is a widely recognized and respected profession that fosters personal growth, enhances leadership effectiveness, and drives organizational success. We strive to be at the forefront of coaching research, methodologies, and best practices, shaping the future of the coaching industry and creating a positive impact globally.


Our mission is to inspire and develop outstanding coaches who make a positive impact on individuals, organizations, and society. We are driven by the belief that coaching has the power to transform lives and unleash human potential. Through our programs, we aim to cultivate a community of skilled and ethical coaches who embody professionalism, empathy, and a commitment to lifelong learning. Our mission is to contribute to the growth and advancement of the coaching profession by setting the highest standards of excellence and providing world-class coaching education.


At the Coaching Institute, our aim is to equip individuals with the knowledge, skills, and competencies to become exceptional coaches. Our programs provide a comprehensive understanding of coaching theories, methodologies, and techniques, coupled with practical application and experiential learning.

We aim to develop coaches who can facilitate transformational conversations, inspire insights, and empower individuals to identify and achieve their goals. Our programs emphasize the development of essential coaching competencies, such as active listening, powerful questioning, building rapport, and fostering accountability.

Personal Benefits:

By enrolling in our programs, you will experience numerous personal benefits. You will gain a deep understanding of human behavior, motivation, and growth, which can enhance your own personal development journey.

Our programs will enhance your communication and interpersonal skills, enabling you to build stronger relationships and navigate challenging situations with grace and empathy. As a coach, you will develop a greater sense of self-awareness and emotional intelligence, allowing you to lead a more fulfilling and purposeful life. Ultimately, our programs will empower you to support others in achieving their goals and unlock your own potential as a coach and as an individual.

Join This Program

Join us at the Coaching Institute and embark on a transformative journey to become an exceptional coach. Let us guide you in honing your coaching skills, deepening your self-awareness, and making a positive impact on the lives of others. Together, let's unlock human potential through the power of coaching.

Professional Benefits

The Coaching Institute's programs offer a wide range of professional benefits. You will gain comprehensive knowledge and practical skills in coaching, enabling you to work with clients from various backgrounds and help them achieve their objectives. Our programs provide opportunities for supervised practice and feedback, allowing you to refine your coaching skills and develop a coaching style that aligns with your values and strengths.

Additionally, you will gain access to a supportive coaching community, providing networking opportunities, mentorship, and ongoing professional development. Whether you are an HR professional, manager, consultant, or aspiring coach, our programs will enhance your leadership effectiveness, communication skills, and ability to facilitate growth and development in others.

Who is this program for?

Our programs are designed for individuals from diverse backgrounds who are interested in becoming professional coaches, as well as those who want to integrate coaching skills into their current roles or personal lives. Whether you are a working professional, HR manager, consultant, therapist, educator, or simply passionate about personal growth and helping others, our programs cater to individuals at all stages of their coaching journey.

Our participants come from various industries, including corporate, healthcare, education, and nonprofit, creating a vibrant and diverse coaching community. If you have a genuine desire to support others in their growth and are committed to your own continuous learning, our programs are well-suited to meet your needs.

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Dr. Alex Jones Ph. D.

Dr. Jones, the lead author of DISLEADERSHIP: 30 Must-Know Models for Sustainable Organizations and Strategy, Leadership, Entrepreneurship – Based on Harvard, Stanford, and Yale Case Models, has published a unique work in the UAE, GCC, MENA, and worldwide.

Forbes Coaches Council 2023 Certified John Maxwell Coach
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